We are seeking a versatile Digital Marketing Manager & Content Creator to lead our digital presence across all channels. This unique role combines strategic marketing planning with hands-on content creation, requiring someone who can develop data-driven campaigns and execute creative content that resonates with our target audience. You'll be responsible for our complete digital ecosystem from strategy to execution.
Key Responsibilities
Digital Marketing Strategy
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing
- Manage and optimize paid advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, and emerging platforms
- Analyze campaign performance using Google Analytics, social media insights, and marketing automation tools
- Conduct market research and competitor analysis to identify growth opportunities
- Manage marketing budget allocation and track ROI across all digital channels
Content Creation & Production
- Create high-quality visual and written content including videos, graphics, blog posts, social media content, and email campaigns
- Develop and maintain content calendars across all digital platforms
- Produce engaging video content for social media, YouTube, and website use
- Design graphics and visual assets using Adobe Creative Suite or similar tools
- Write compelling copy for advertisements, social media posts, email campaigns, and website content
- Manage photography and videography for product launches, events, and brand storytelling
- Stay current with content trends and platform algorithm changes
Social Media & Community Management
- Manage and grow company presence across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant platforms
- Engage with followers, respond to comments and messages, and build community relationships
- Monitor brand mentions and manage online reputation
- Develop influencer partnership strategies and manage collaborations
- Create and execute social media campaigns that drive engagement and conversions
